Kanye West-Adidas Split And The Dark History Of The Sportswear Brand

Adidas has distanced itself from Kanye West after his largely condemned anti-Semitic remarks. Those, who find it as an appropriate action might suffer a 'shoe bite' if they walk miles deep into the history of the sportswear brand.

American rapper Kanye West, as everyone knows, is controversies' favourite child. The rapper, who was recently alleged to have shown explicit pictures of his ex-wife, Kim Kardashian, to former Adidas employees, has a history of stirring the pot and issuing statements that raise eyebrows for all wrong reasons.

Similarly, Kanye has been at the receiving end of a barrage of criticism and financial losses following his anti-semitic remarks and why not? The world has witnessed what horrors anti-semitism can lead to - the loss of human life, humiliation and torture with the Jewish holocaust. Everything that could go wrong with humanity, went wrong with the sinister and gruesome practices of the Third Reich ruled by one of the most dreaded dictators in history - Adolf Hitler.

However, there’s one particular name among the array of brands and voices that are calling out Kanye or as he is known by the name Ye now, it’s that of the multinational sportswear giant, Adidas.

The company ended its almost decade-long association with the rapper after putting it under review last month. As a result, their flagship product - Yeezy which was born out of the collaboration between Ye and Adidas, has witnessed an end to its production with the Adidas Yeezy business being suspended with immediate effect.

While this may seem to be the right thing to do on Adidas’s part, a little deep dive into the corporate giant’s history will unlock the closet leading to the tumbling of skeletons from the past and perhaps that unfortunate picture of the shoe collection too that has become one of the defining pictures of the Jewish holocaust in which around 6 million Jews (as per official figures) - children, women, senior citizens, differently abled, pretty much everyone lost their lives.